Athena Club

Athena Club is a Direct to consumer company. Originally started with a subscription based approach to their online store. They are currently in Targets around the country. This project was aimed to generate new and innovative packaging solutions for a rapidly growing brand

The goal was deliver on three different product lines. The Razor Kit, The Razor Refill Kit, and a Endcap / Pop up display.

The Razor kit was created using all SBS board and leveraged a current molded pulp tray.

The Razor refill kit was created using all SBS board with a SBS liner to separate the individual razors themselves

The Endcap was made with range of Corrugate flutes. And an actual mirror!